Top 5 Tools Apps Performance in Kenya Q4 2024

In the fourth quarter of 2024, the performance of the top tools applications in Kenya showcased diverse trends in downloads, revenue, and active users. Here's a detailed look at the top five apps, based on data from Sensor Tower.

NordVPN – fast VPN for privacy saw a noticeable fluctuation in weekly revenue, peaking at approximately $1.5K in late November. Downloads varied throughout the quarter, with a high of 2.4K in mid-November. Active users increased from 6.7K to a peak of 9.6K in mid-October before settling around 8.7K by the end of December.

ExpressVPN: Fast & Secure VPN experienced a significant spike in weekly downloads, reaching 18.4K in mid-December. Revenue showed a peak of $1.5K in late October, while active users grew steadily, peaking at 35.9K in mid-November before a slight decline to 23K by the end of the year.

Surfshark: Secure VPN service maintained stable weekly downloads with a peak of 722 in mid-December. Revenue showed minor fluctuations, with a high of $544 in late November. Active users rose steadily, reaching a peak of 1.6K in mid-December.

VPN - Super Unlimited Proxy displayed robust growth in active users, climbing from 23.2K to a peak of 42.4K in mid-December. Downloads were highest at 7.9K in early December, and revenue peaked at $977 in late September.

VPN Proton: Fast & Secure VPN had steady downloads, with a peak of 7.8K in mid-November. Weekly revenue fluctuated slightly, peaking at $342 in early November. Active users showed an upward trend, peaking at 42.2K in early December.

These insights provide a snapshot of the dynamic app ecosystem in Kenya, with more detailed analytics available on Sensor Tower.